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Established in 1872, Pirelli is one of the world’s largest tyre manufacturers. A major player in the tyre industry, Pirelli is the only global player focused solely on the Consumer tyre market, which includes tyres for cars, motorcycles, and bicycles.
For years, Pirelli has been the leading provider of premium and prestige original equipment fitments with over 3,800 homologation approvals to date. Across such a broad range of approved tyres, each product has been developed to fit individual vehicle profiles, all designed and tested to enhance the car’s performance whilst assuring a unique driving experience.
Pirelli has been supplying racing tyres since 1907, allowing advanced motorsport technology to be passed down to consumer products. Currently, Pirelli participates in over 350 car and motorcycle sporting championships and competitions.
Today, Pirelli continues to concentrate on High-Value tyre markets for the vehicles of the future, delivering innovative tyres and developing Specialities and Super Specialities for its comprehensive product portfolio.
Pirelli videos
The New Cinturato™ All Season SF3
PZERO™ E. New Tyre Generation
F1 and Pirelli together until 2027
Pirelli Performance Tyres
Pirelli Car Tyre
The P ZERO™ is the unique Ultra High Performance product combining Pirelli's knowledge gained from competitive Motorsport and from Pirelli's alliance with the top car manufacturers, granting the perfect fit for the performance of each car.
Pirelli SUV & 4x4 Tyre
The New SCORPION™ is the latest Pirelli Summer high performance product for SUV application with comfortable driving. Thanks to latest technological developments, new SCORPION™ provides excellent performance levels in terms of wet performance, mileage and rolling resistance.
Pirelli All-Season Tyre
CINTURATO™ ALL SEASON SF3 Introducing the new CINTURATO™ ALL SEASON SF3: the ultimate Pirelli Premium choice to drive with confidence both in summer and in winter. Top of class braking performance in the All Season Market, with 100% range achieving “A Class” rating in wet braking.